Having always wondered how fonts sell or how much it costs to even run a foundry, I am making a lot of this information public.
Morning Type is not my full-time job nor is it my source of financial dependency. Because of this I have fairly low financial expectations for it at the moment. However, I also have very high standards for the work I’m willing to publish. While this mixture does not bode well for profitability, I am using it as an opportunity to be extremely transparent.
And because Morning Type isn’t driven by profit margins, I can do things like donate 5% of all income to my local community or to the people that build tools that I rely on to do my work.
While Morning Type isn’t a financial “success” at the moment, this might serve as an opportunity for you to see it become that. Or perhaps I am just giving you a front row seat in watching it sink. Either way, I hope it will be educational.
This page was last updated on January 11, 2024.
2025
- Invoices $8,300.00
-
Brand Identity Sprint
$5,600.00 -
Wordmark
$1,000.00 -
Type Foundry Directory
$1,700.00
- Expenses $77.53
-
Fonts
$65.33 -
Legal & Professional Fees
$5.00 -
Software & Subscriptions
$7.20
- Donations $290.00
-
Help Kevin and Marissa Rebuild after Altadena Fire
$140.00 -
Direct Relief
$140.00 -
Trans Lifeline
$10.00
- Subtotal $7,932.47
2024
- Invoices $750.00
-
Logotype Consultation
$750.00
- Expenses $893.41
-
Fonts
$72.00 -
Legal & Professional Fees
$0.00 -
Software & Subscriptions
$821.41
- Donations $37.50
-
New York Restoration Project
$37.50
- Subtotal -$180.91
2023
- Invoices $9,050.00
-
Logotype Sketches
$600.00 -
Logotype Refinement & Exploration
$2,450.00 -
Minisite Design & Development
$6,000.00
- Expenses $4,349.70
-
Fonts
$230.95 -
Legal & Professional Fees
$193.80 -
Software & Subscriptions
$1,271.67 -
Office Equipment
$2,653.28
- Donations $422.50
-
East Flatbush Mutual Aid
$322.50 -
The National Audubon Society
$100.00
- Subtotal $4,277.80
2022
- Invoices $3,750.00
-
Font Production
$3,250.00 -
Title Lettering
$500.00
- Expenses $1,656.28
-
Fonts
$199.20 -
Legal & Professional Fees
$182.91 -
Software & Subscriptions
$1,274.17
- Donations $192.31
-
Equality for Flatbush
$81.25 -
Wakamai Fondue
$11.06 -
Adé Hogue Memorial Scholarship
$100.00
- Subtotal $1,901.41
2021
- Invoices $5,881.25
-
Web Development
$4,000.00 -
Type Consultation
$1,881.25
- Expenses $1,440.62
-
Books
$63.94 -
Fonts
$92.00 -
Legal & Professional Fees
$185.09 -
Software & Subscriptions
$1,099.59
- Donations $300.00
-
Bushwick Ayuda Mutua
$100.00 -
Tracksmith Foundation
$200.00
- Subtotal $4,140.63
2020
- Invoices $1,000.00
-
Font Production
$1,000.00
- Expenses $2,581.00
-
Books
$7.51 -
Education
$428.69 -
Fonts
$140.62 -
Legal & Professional Fees
$932.89 -
Office Supplies
$66.22 -
Software & Subscriptions
$1,005.07
- Donations $50.00
-
Bushwick Ayuda Mutua
$50.00
- Subtotal -$1,631.00