Morning Type is an attempt at building the kind of business I want to see in the world. One built on reciprocity, fairness, and transparency.
In her book, The Serviceberry, Indigenous scientist and author Robin Wall Kimmerer reminds us that, in opposition of hoarding, all flourishing is mutual. She explains, “Serviceberries show us another model, one based upon reciprocity, where wealth comes from the quality of your relationships, not from the illusion of self-sufficiency.”
Under capitalism, inequity thrives through means of artificial scarcity, competition, and secrecy.
Morning Type seeks an alternative path—one that isn’t driven by profit margins but by values. Which is why I can do things like donate 5% of all income to my local community or to the people that build tools that I rely on to do my work.
In many ways, Morning Type is destined to fail, but I also wouldn’t have it any other way. If a business isn’t charitable, I don’t believe it should exist. My goal is to shut Morning Type down by 2040, and then make all of the fonts open-source to help usher in a new generation of designers.
While Morning Type isn’t a financial “success” at the moment, this might serve as an opportunity for you to see it become that. Or perhaps I am just giving you a front row seat in watching it sink. Either way, I hope it will be educational.
2025
- Income $8,300.00
- Brand Identity Sprint $5,600.00
- Wordmark $1,000.00
- Type Foundry Directory $1,700.00
- Expenses $793.75
- Fonts $65.33
- Legal & Professional Fees $5.00
- Office Supplies $311.92
- Software & Subscriptions $411.50
- Donations $315.00
- Help Kevin and Marissa Rebuild after Altadena Fire $140.00
- Direct Relief $140.00
- Trans Lifeline $35.00
- Subtotal $7,191.25
2024
- Income $750.00
- Logotype Consultation $750.00
- Expenses $893.41
- Fonts $72.00
- Legal & Professional Fees $0.00
- Software & Subscriptions $821.41
- Donations $37.50
- New York Restoration Project $37.50
- Subtotal -$180.91
2023
- Income $9,050.00
- Logotype Sketches $600.00
- Logotype Refinement & Exploration $2,450.00
- Minisite Design & Development $6,000.00
- Expenses $4,349.70
- Fonts $230.95
- Legal & Professional Fees $193.80
- Software & Subscriptions $1,271.67
- Office Equipment $2,653.28
- Donations $422.50
- East Flatbush Mutual Aid $322.50
- The National Audubon Society $100.00
- Subtotal $4,277.80
2022
- Income $3,750.00
- Font Production $3,250.00
- Title Lettering $500.00
- Expenses $1,656.28
- Fonts $199.20
- Legal & Professional Fees $182.91
- Software & Subscriptions $1,274.17
- Donations $192.31
- Equality for Flatbush $81.25
- Wakamai Fondue $11.06
- Adé Hogue Memorial Scholarship $100.00
- Subtotal $1,901.41
2021
- Income $5,881.25
- Web Development $4,000.00
- Type Consultation $1,881.25
- Expenses $1,440.62
- Books $63.94
- Fonts $92.00
- Legal & Professional Fees $185.09
- Software & Subscriptions $1,099.59
- Donations $300.00
- Bushwick Ayuda Mutua $100.00
- Tracksmith Foundation $200.00
- Subtotal $4,140.63
2020
- Income $1,000.00
- Font Production $1,000.00
- Expenses $2,581.00
- Books $7.51
- Education $428.69
- Fonts $140.62
- Legal & Professional Fees $932.89
- Office Supplies $66.22
- Software & Subscriptions $1,005.07
- Donations $50.00
- Bushwick Ayuda Mutua $50.00
- Subtotal -$1,631.00