Having always wondered how fonts sell or how much it costs to even run a foundry, I am making a lot of this information public.
Morning Type is not my full-time job nor is it my source of financial dependency. Because of this I have fairly low financial expectations for it at the moment. However, I also have very high standards for the work I’m willing to publish. While this mixture does not bode well for profitability, I am using it as an opportunity to be extremely transparent.
And because Morning Type isn’t driven by profit margins, I can do things like donate 5% of all income to my local community or to the people that build tools that I rely on to do my work.
While Morning Type isn’t a financial “success” at the moment, this might serve as an opportunity for you to see it become that. Or perhaps I am just giving you a front row seat in watching it sink. Either way, I hope it will be educational.
This page was last updated on March 23, 2024.
2024
-
Expenses
$345.50
-
Fonts
$72.00
-
Legal & Professional Fees
$0.00
-
Software & Subscriptions
$273.50
2023
-
Invoices
$9,050.00
-
Logotype Sketches
$600.00
-
Logotype Refinement & Exploration
$2,450.00
-
Minisite Design & Development
$6,000.00
-
Expenses
$4,349.70
-
Fonts
$230.95
-
Legal & Professional Fees
$193.80
-
Software & Subscriptions
$1,271.67
-
Office Equipment
$2,653.28
-
Donations
$422.50
-
East Flatbush Mutual Aid
$322.50
-
The National Audubon Society
$100.00
2022
-
Invoices
$3,750.00
-
Font Production
$3,250.00
-
Title Lettering
$500.00
-
Expenses
$1,656.28
-
Fonts
$199.20
-
Legal & Professional Fees
$182.91
-
Software & Subscriptions
$1,274.17
-
Donations
$192.31
-
Equality for Flatbush
$81.25
-
Wakamai Fondue
$11.06
-
Adé Hogue Memorial Scholarship
$100.00
2021
-
Invoices
$5,881.25
-
Web Development
$4,000.00
-
Type Consultation
$1,881.25
-
Expenses
$1,440.62
-
Books
$63.94
-
Fonts
$92.00
-
Legal & Professional Fees
$185.09
-
Software & Subscriptions
$1,099.59
-
Donations
$300.00
-
Bushwick Ayuda Mutua
$100.00
-
Tracksmith Foundation
$200.00
2020
-
Invoices
$1,000.00
-
Font Production
$1,000.00
-
Expenses
$2,581.00
-
Books
$7.51
-
Education
$428.69
-
Fonts
$140.62
-
Legal & Professional Fees
$932.89
-
Office Supplies
$66.22
-
Software & Subscriptions
$1,005.07
-
Donations
$50.00
-
Bushwick Ayuda Mutua
$50.00