Morning

Having always wondered how fonts sell or how much it costs to even run a foundry, I am making a lot of this information public.

Morning Type is not my full-time job nor is it my source of financial dependency. Because of this I have fairly low financial expectations for it at the moment. However, I also have very high standards for the work I’m willing to publish. While this mixture does not bode well for profitability, I am using it as an opportunity to be extremely transparent.

And because Morning Type isn’t driven by profit margins, I can do things like donate 5% of all income to my local community or to the people that build tools that I rely on to do my work.

While Morning Type isn’t a financial “success” at the moment, this might serve as an opportunity for you to see it become that. Or perhaps I am just giving you a front row seat in watching it sink. Either way, I hope it will be educational.

This page was last updated on January 11, 2024.

2025

  • Invoices $8,300.00
    • Brand Identity Sprint
      $5,600.00
    • Wordmark
      $1,000.00
    • Type Foundry Directory
      $1,700.00
  • Expenses $77.53
    • Fonts
      $65.33
    • Legal & Professional Fees
      $5.00
    • Software & Subscriptions
      $7.20
  • Donations $290.00
    • Help Kevin and Marissa Rebuild after Altadena Fire
      $140.00
    • Direct Relief
      $140.00
    • Trans Lifeline
      $10.00
  • Subtotal $7,932.47

2024

  • Invoices $750.00
    • Logotype Consultation
      $750.00
  • Expenses $893.41
    • Fonts
      $72.00
    • Legal & Professional Fees
      $0.00
    • Software & Subscriptions
      $821.41
  • Donations $37.50
    • New York Restoration Project
      $37.50
  • Subtotal -$180.91

2023

  • Invoices $9,050.00
    • Logotype Sketches
      $600.00
    • Logotype Refinement & Exploration
      $2,450.00
    • Minisite Design & Development
      $6,000.00
  • Expenses $4,349.70
    • Fonts
      $230.95
    • Legal & Professional Fees
      $193.80
    • Software & Subscriptions
      $1,271.67
    • Office Equipment
      $2,653.28
  • Donations $422.50
    • East Flatbush Mutual Aid
      $322.50
    • The National Audubon Society
      $100.00
  • Subtotal $4,277.80

2022

  • Invoices $3,750.00
    • Font Production
      $3,250.00
    • Title Lettering
      $500.00
  • Expenses $1,656.28
    • Fonts
      $199.20
    • Legal & Professional Fees
      $182.91
    • Software & Subscriptions
      $1,274.17
  • Donations $192.31
    • Equality for Flatbush
      $81.25
    • Wakamai Fondue
      $11.06
    • Adé Hogue Memorial Scholarship
      $100.00
  • Subtotal $1,901.41

2021

  • Invoices $5,881.25
    • Web Development
      $4,000.00
    • Type Consultation
      $1,881.25
  • Expenses $1,440.62
    • Books
      $63.94
    • Fonts
      $92.00
    • Legal & Professional Fees
      $185.09
    • Software & Subscriptions
      $1,099.59
  • Donations $300.00
    • Bushwick Ayuda Mutua
      $100.00
    • Tracksmith Foundation
      $200.00
  • Subtotal $4,140.63

2020

  • Invoices $1,000.00
    • Font Production
      $1,000.00
  • Expenses $2,581.00
    • Books
      $7.51
    • Education
      $428.69
    • Fonts
      $140.62
    • Legal & Professional Fees
      $932.89
    • Office Supplies
      $66.22
    • Software & Subscriptions
      $1,005.07
  • Donations $50.00
    • Bushwick Ayuda Mutua
      $50.00
  • Subtotal -$1,631.00