Morning Type

Morning is the type foundry and branding studio of Matthew Smith based in Brooklyn, NY.

Type Foundry

A handful of typefaces that been in the works for the past couple of years are nearing completion and will be available in 2020. If you are interested in being the first to hear about new type releases, beta tests, essays, and events, please follow along on twitter.


Over the past seven years, I’ve been working with brands to create interesting identities. I’m currently a senior designer at Louise Fili Ltd where I’m designing brand identities for award-winning restaurants, developing specialty food packaging, and designing retail typefaces. Previously, I worked with Matt Yow and Sam Stratton at Twin Forrest, writing brand strategies and designing complementary visual identities/interfaces.

Morning Type Llc